Three logo concepts pitched to a newly formed large Chinese financial corporation.
CTPF Corp. is the first state-owned body of its kind with the objective to aid in "advising responsible investments, and safeguard a healthy financial environment in China." One key role is to offer risk management to large scale institutions.
In China's fast growing financial environment there is much need for stability and transparent regulations in trust fund exchange and risk assessment. Unregulated operations are still common (shadow banking) and can cause social unbalance.. The strategy was to communicate three 'pros' within logo design concepts: Protection, Professionalism and Progress.
This project was done while at Zheng Bang, Beijing.