Far East Smarter Energy

Far East Smarter Energy Co. Ltd. engages in the design, research and development, manufacture, marketing and servicing of overhead wires, electrical cables, wires, and cables for electrical equipment and special cables in China and internationally. It is a subsidiary of Far East Holding Group Co., Ltd.

The following logo design was pitched as part of a bid to win the opportunity to design a logo and visual identity for Far East Smarter Energy. Unfortunately the bid was lost to another design consultancy.

This project was done while at Zheng Bang, Beijing.

The concept is based on the Eastern side of the globe, mapped out with dots, and the end of an electric cable containing many copper wires, if you were to view it straight on. From a distance the map becomes more clear, this is part of the charm of the form.