zweipunkt GmbH

I was responsible for the full brand identity design of zweipunkt, including the design of their website.

The concept of 4 circles overlapping to reveal the symbol of an eye depicts a holistic approach - looking at not just one but many different aspects within digital analytics, in order to reveal and create smart, fitting solutions for each individual client.

The colourful logo feels approachable, and communicates the idea of transparent collaboration. The ‘eye’ gives the idea of intelligence and a progressive, forward thinking attitude.